KEY POINTS:
It is nothing but the best for Sean "Diddy" Combs and his fragrance Unforgivable Multi Platinum.
The new cologne is a limited-edition version of Unforgivable, which the rapper-producer introduced last year.
It became one of the top product launches of 2006. Even at US$65 ($87) for 70g, US$10 more than the regular version, Unforgivable Multi Platinum is likely to be in short supply.
