Simon Cowell opened his mouth and out poured an insult, this time targeted at former One Direction member Zayn Malik.
The X Factor judge took a swipe at Malik as he accepted an award from his One Direction bandmates.
The 56-year-old music mogul left everyone stunned at the ceremony, which was held in his honour.
After being handed a gong by current One Direction members he insulted the singer, who left the boy band in March, by insisting he would do just as well as their fifth member.
He made the insult with 1D's Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne standing behind him.