Watching the bottomline
Men's Underwear Index is an unconventional economic indicator which measures how well the economy is doing based on the sales of men's undies, suggesting a decline in the sales indicate a struggling economy, while booming sales of underwear predict an improving economy.
1. Hemlines: First suggested in 1925 the Hemline Index proposes that skirt hemlines are higher when the economy is performing better. For instance, short skirts were in vogue in the 1990s when the tech bubble was increasing.
2. Haircuts: It has been suggested that during good economic times, customers will visit salons for haircuts every six weeks, while in bad times haircut frequencies drop to every eight weeks.
3. Dry-cleaning: This indicator suggests that dry cleaning drops during bad economic times, as people only take clothes to the cleaners when they absolutely need to when budgets are tight.