With the tagline "Here for a good time, not a long time", you might think the annual Show Me Shorts festival aims to shock or entertain rather than delve too deeply into sophisticated stories.
The festival, which opens in various Auckland cinemas tonight, does indeed do both shocking surprises and entertaining commentary amazingly well, with many films packing a punch that's all the more potent due to brevity.
But 14 minutes is also longer than you might think in the world of cinema and allows the creators plenty of time to charm and provoke as they tell often-heartfelt stories of complex issues.
This year the festival is also showcasing works from Australia, France, Ireland, the United States, Germany and South Africa.
The 47 films are collected into six different sessions, with seven or eight films in each, tied together by a common theme. This year's themes are: Unexpected Adventure, Master Chef, Love You To Death, Extreme Measures, Small Pleasures, Unlikely Bedfellows and Hitting The Road.