A day after the launch of his new single, Max Key has unveiled his global domination plans and admits he wants to be as big as Justin Bieber.
The son of former Prime Minister John Key, Max takes off his shirt and dons a variety of bandanas for six pages of topless photos in the latest edition of Woman's Day.
In the accompanying interview, the aspiring musician says he's not going to settle for anything less than being "the best in the world".
"I have always been a bit of a show pony. It's not that I want fame. I don't care about walking down the street and being recognised - that's not what I'm after," he says. "I want to play a show and people sing my music back. Or play a show and have people come because they enjoy my music. That's what matters to me."