So what really goes on at the dusty, free-spirited (and not-so-hygienic) "temporary city" dubbed Burning Man, which draws a crowd of about 70,000?
This year's event is themed around Radical Ritual, following past events centred around fertility, the body, hell and outer space.
There's a "spank bank", a happy hour dedicated to actor Bill Murray, along with a lesson on "how to f ... like a goddess".
And it doesn't end there.
Other activities at the festival - described as being for "dreamers" - include "slutty" mini golf, a bad idea bar (where substandard thoughts are rewarded) and a "drama dump" and wedding chapel, where attendees can get hitched, according to a list of "Playa" events for this year's festival.
There's a dance party at the "trash fence", tutu making workshops and an adult colouring session.
Attendees get around in Mad Max-style open-air vehicles.
While Burning Man is described as "the place to find out who you are, then take it a step further", it's really the fashion that turned heads on social media.
Yep, there were even fewer clothes than at Coachella.
The event's ethos is radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, leaving no trace, participation and immediacy, according to burningman.org.
Themed camps this year included 9 Energies ("know your Superpower. Experience your Natural Energy through a simple physical process"), 8-bit Bunny ("a group of pixilated rabbits"), and 747 Big Imagination (described as the "largest moving art car ever to grace Burning Man").
The festival has a "leaving no trace" policy, which means no litter or damage to the desert site.
And while Paris Hilton and Shanina Shaik are seasoned Burning Man pros, there a certain rules to follow if you're attending.
They include mandatory hand sanitiser, a dust mask (as seen on DJ Rukus), goggles ("to protect eyes during dust storms"), duct tape, fire extinguishers ("if you plan to burn your art") and an "open mind", according to a list of official Burning Man rules.
And despite the community vibe, Burning Man is not cheap. Prices range from US $425-$1200 ($1664.50 NZ).
Burning Man 2017 is due to end tomorrow.
