I'm not in the habit of writing obituaries. But last week it was The Checks and today it's The Almighty Johnsons.
Our very own Kiwi-based Norse Gods have been banished for good - even if, at the time of writing, TV3 are saying it's not a foregone conclusion that the show has been canned.
But when the creator/writer and lead actor say it's finished then it's over.
And I can't help but feel I contributed to the on-screen demise of Odin, his brothers, and their stoned surfer grandad Olaf.
You see, I watched it religiously first time round but come the second season, like many viewers, I dabbled. So maybe that's it; the ratings have spoken.