Film stars Sacha Baron Cohen and his wife, Australian actor Isla Fisher, were among the happy campers at Punakaiki over the Christmas season.
The couple were travelling around New Zealand in a campervan with their three children. They stayed at Punakaiki's beach camp and went unrecognised, at least initially.
Camp manager Jed Findlay said Baron Cohen was not wearing his trademark green mankini when he booked in, so he didn't realise who he was. But another camper behind Baron Cohen noted the similarity after the star left.
Shortly afterwards a woman came into the camp office to check the amount the man had been charged for the camp site.
Findlay said he told her the man looked like the Borat actor to which she replied, "Yeah, because it is."