He's the self-styled revolutionary who backed Ed Miliband at the Election and advocates the overthrow of "corporate tyranny".
But The Mail on Sunday can reveal Russell Brand is himself embracing capitalism, trademarking a logo using his own spelling of 'revolution'.
With supreme irony, his company has reserved the right to use the logo, with backwards letters spelling 'love', on trinkets, stationery, wallets - even lingerie.
He has been selling T-shirts with a similar logo on his website. Customers can "pay what you want", though a minimum £30 applies - with anything above that "donated to various charitable causes".
The logo is on the cover of the book he released last year in which he rails against capitalism.