At TimeOut this week, we're really getting into the spirit of things on The Hobbit front. The first movie of the trilogy has its world premiere next week - oh you heard? - and then it's opening in all its 3D 48-frames-per-second glory on December 13.
I'm heading off to Wellywood for the occasion. It's a pilgrimage I've made before, the films of Sir Peter Jackson having loomed large in my cushy so-called job as a freeloading entertainment journalist.
Must say, I'm really looking forward to seeing the movie - not just because there's a chance of adding to my much-envied collection of mouse pads and key rings marking my attendance at previous Jackson premieres.
But because it would be good to finally see what all the fuss has been about. Make that fusses. The troubles the production has faced and survived are well documented.
The Hobbit has had a rough ride, right from when it became an inevitable prequel after the mega-success of The Lord of the Rings trilogy. Yes, that previous franchise was the one which really put - warning, cliche alert - New Zealand movie-making on the map. Trouble is, once you are on the map you are easily found, whether it's by Hollywood studios or Australian actor unions wanting to maximise their opportunities.