He spent years forging a reputation as a lothario, enjoying the company of leggy blondes and living a full rock 'n' roll lifestyle.
But Rod Stewart has, at the age of 73, shed his wild image, embraced family life and, according to his wife, become an ultra-strict dad according to DailyMail.
In an exclusive interview with The Mail on Sunday's new Life supplement today, Penny Lancaster says: 'The truth is I'm a very traditional woman and Rod – despite everything people may think – is a very traditional man.
'It's true that he absolutely loves glamour and he hasn't got a conventional job, but performing aside, he's happiest at home with all his kids around him.'