She's known for pushing the boundaries with her hugely successful fashion, makeup and lingerie empire.
Rihanna isn't interested in conforming to a certain body type … and she's designing clothes for every shape and size.
It's a business model that is certainly working for the Work singer, 31, whose size-inclusive label Fenty launched a pop-up store in New York this week. The twist? Mannequins aren't the stock-standard size usually seen in department stores.
She is actually using curvy, size-inclusive mannequins to showcase her designs. "We always just try to push ourselves," Rihanna told E!.
"We pride ourselves in challenging ourselves to do better and push ourselves further, and how can we get our message across in a more impactful way?"
