Well in the battle of the Rugby World Cup songs, clearly we've already won. Our semi-official RWC anthem is Sol3 Mio singing Ed Sheeran's Hobbit movie song I See Fire.
It's also the first single off the pop-opera trio's forthcoming second album.
Rendered with rampaging strings and haka stomps and delivered by the world's only band who look like a front row, it's a brilliant bit of button-pushing.
Whoever conceived of this deserves a highly paid job at Fonterra in the cheese section. They've filled an annual export quota in one three minute song.