Here's Snoop Dogg, famous gangster rapper, chronic weed smoker and fan of low-riding Cadillacs, introducing his new album: "Could you open up your bibles and turn to the chapter of love?"
Is this the same Snoop Dogg who once wore a fur coat and alligator shoes in the appallingly sexist video for 50 Cent's P.I.M.P? The same one who declared: "I'm about to show you how my pimp hand is way strong?"
Yes, apparently it is. But as the title for Snoop's 16th album suggests, this is not the follow-up to last year's Neva Left, a gangster rap throwback that mimicked the synths, squelches and drug-dealing tales of his Doggystyle debut with great success.
Instead, Bible of Love is a 32-track collection of church-based ballads that finds Snoop inviting in a wide range of guests, including gospel singers, choirs, and Patti LaBelle, and often getting right out of their way.