The year was 1987 and Ruatoria was making headlines as tensions spilled over between local Rastafarians and the community. In a bid to put an end to the troubles, reggae band Herbs descended on the small East Coast settlement to launch their new album and film the video for its title track, Sensitive To A Smile.
The song about family quickly became a symbol for unity. So it's only fitting that 26 years on a new generation of Kiwi reggae artists is breathing life into the Kiwi classic in the fight against child abuse.
Tomorrow People's Avina Kelekolio, and Rio Panapa, from Sons of Zion, are the brains behind the Aotearoa Reggae All Stars project, the idea coming to them in the back of a tour van. "We were on the road and what we kept seeing on our newsfeed on Facebook were child abuse stories and a lot of them were affecting our people - our demographic, which is Maori and Pacific Islanders," says Kelekolio.
"We decided if we were going to do something, we were going to do it big. So our idea was to get all the top reggae bands in the country to come together and do one song for charity."