It sounds better than Glee. But is Smash (Thursdays, TV3, 9.30pm) a good name for a television show, executive-produced by Steven Spielberg no less? Sure, it encapsulates what this glossy new drama is all about - the hopes and dreams of those making a Broadway musical about Marilyn Monroe.
But it's also what Captain America says to the Hulk in The Avengers as he rallies the troops to pulverise the enemy. It's also one letter away from a military sitcom that ran for 11 years, and two letters from describing an undignified state of consciousness. You can't deny it's not an invitation to view the series as a wreck.
Three episodes in, however, while it's definitely no wreck, it's not quite smashing. There's a lot to like, just as there's a fair amount of soapy ridiculousness and floury piano music to snigger at. Just as you might have at, say, the original Beverly Hills 90210, while pretending you didn't know who Kelly Taylor was.
On the plus side, anyone who appreciates an insight into the creative process will enjoy the show-within-a-show concept. The two lead actresses play actresses coveting the Marilyn role, although, last week, Ivy Lynn, the Broadway veteran looking to break out of the chorus line, won out (for now).
She also slept with the director, Derek, so is now having doubts as to why she got the part. Not the real director, silly (that's both Michael Mayer and Michael Morris); the fictitious one, played by sexy Brit Jack Davenport. Who is not to be confused with Dev, also fictitious. Dev goes out with Karen, the Iowa ingenue with more authenticity playing Norma Jean than Marilyn. And in case you missed the show-preceding-the-show-within-a-show connection, she's played by Katharine McPhee, the 2006 runner-up of American Idol.