Rapper Drake gives away US $1.3 million on set of God's Plan video

Drake was in a generous mood on the set of his new video, God's Plan. Photo / Getty

Rapper Drake has dropped a music video to match his new song God's Plan, giving away almost $US1 million ($NZD1.34 million) in cash to people in the US state of Florida.

The Canadian rapper followed it up with a challenge on Instagram urging his fans to "go out and be nice to each other".

The God's Plan video up-ended the usual lavish efforts from music production companies, and instead showed Drake handing out wads of cash to struggling families, toys to children, scholarships to students and cheques to a women's shelter and a youth club in Miami, reports News.com.au.

"The budget for this video was $US996,631.90. We gave it all away. Don't tell the label," a message at the start of the video says.

Before its release, Drake, 31, called the video "the most important thing I have ever done in my career".

Hours later, the Grammy-winning singer issued a challenge on his Instagram saying, "let's all watch the world be nice to each other even if it's for 24 hours".

Drake then posted a video on his Instagram story showing off a card his neighbour gave him, with a bag of chocolates, saying the random gift made his day.