MediaWorks has been branded as "mean" after the network cancelled its child-friendly morning line-up on Four and replaced it with a whole new channel.
Channel Four was rebranded over the weekend as Bravo, a partnership with American network NBC that features American reality shows like Dance Moms, The Real Housewives Of New Jersey and Keeping Up With The Kardashians.
Read more: All reality, all the time: What Bravo will bring to NZ television
But parents have taken to Facebook this morning to complain about the changes - especially the disappearance of Four's line-up of children's shows in the morning.
Among the shows to disappear are child-friendly fare like Sesame Street, Fireman Sam and Thomas the Tank Engine.