Technically, it should probably be Polywood, not Pollywood. Polywood recalls Polynesia which is what it is all about. But Craig Fasi, who started it all, thought "Polywood" could be mistaken for "plywood" and his venture might attract too many fans of laminated timber. So Pollywood it is.
Pollywood Eleven, to be precise. For the 11th consecutive year, Fasi has curated a programme of short films by Pasifika filmmakers under the Pollywood banner. The first of three screenings of this year's seven-film programme took place in the Auckland Art Gallery auditorium on Saturday evening.
The turnout was small - about three dozen or so - but there was something simmering away in the room that was about much more than going to the movies. Families and friends came to support the achievements of people close to them - and, more importantly, to celebrate their promise and potential.
Newcomers to screen production rubbed shoulders with older hands around a refreshments table in the foyer afterwards. Over juice and savories, there was a chance to feel they were among colleagues, rather than slaving away in the isolation that is so often the artist's lot.
In the back row, trying (and quite failing) to be isolated and inconspicuous, was Oscar Kightley, whose film Tom's Dairy was on the programme. Set in Te Atatu in 1981, where the shadow cast by the Springbok Tour is nowhere near as long as that cast by the death of Bob Marley, it is the story of a young Samoan boy whose mum has told him to ask for credit from the Chinese greengrocer, to his excruciating shame because he has a massive crush on the greengrocer's daughter.