Real-life married couple Scarlett Johansson and SNL star Colin Jost star in this commercial for digital at-home assistant Alexa. Photo / Youtube
Every year millions wait to see who will win the coveted NFL Super Bowl, but even more people tune in for the famously controversial commercials and the over-the-top half-time show.
This year we will see commercials starring Megan Thee Stallion, Ewan McGregor, Zendaya, real-life couple Scarlett Johansson and Colin Jost, Lindsay Lohan and more.
Here is a snapshot of the commercials that will appear during the big game.
The Star Wars actor appears in this ad for the travel company Expedia talking about his favourite travel experiences.
Comedian Andy Richter, dressed as the Roman emperor Caesar, using his humour to promote avocado goodness.
The Spider-Man star plays the character of Sally in this commercial. She just wants to sell some seashells but is getting nowhere, then decides to use Squarespace.
The Ted Lasso star ups her glamour game in this Casino Royale themed ad for electronic commerce company Rakuten.
Megan Thee Stallion and Charlie Puth lend just their voices to this adorable commercial for Flamin' Hot Cheetos and Doritos. The real star though is the sloth.
Stars abound in this whimsical commercial dubbed "Uber don't Eats". Using the food delivery company to order non-edible items, our celebs proceed to eat them anyway.
Showing how far she has come, Lohan pokes fun at her own rollercoaster life in this ad for the US-based fitness chain.
Close buddies Seth Rogen and Paul Rudd reminisce about the good times while sharing a packet of crisps.
Pete Davison and former linebacker and current Patriots coach Jerod Mayo lend their support for Hellmann's mayonnaise in this ad.
Real-life married couple Scarlett Johansson and SNL star Colin Jost star in this commercial for digital at-home assistant Alexa.
Crowds have gathered outside SkyCity to catch a glimpse of American internet star IShowSpeed. Video / Dean Purcell