Sir Paul McCartney is really lucky he's a Beatle.
Because if he didn't have such legendary standing in the music industry, the below video appeal would be neatly filed under 'David Brent' in a cabinet so awkward, it makes Ed Miliband look seamless.
To be fair to him, it starts off fairly well - with a simple, valid and important message directed at us, the viewers, without much embellishment.
"Hi there, Paul speaking," he says. We can, evidently, see that he is speaking.
"Listen, all I need you to do is just log in on Pledge.meatfreemondays.com and pledge your support to the idea of Meat Free Mondays."
