Paris Hilton and Elon Musk in bun fight as she removes kitchenware ads from X

Paris Hilton has pulled her Be an Icon promotions from X. Photo / AP

Elon Musk serves up a dig at Paris Hilton after the entrepreneur takes her advertisements off X, formerly known as Twitter, in response to the platform’s content moderation.

The 52-year-old Tesla boss kicked off a feud with the heiress-turned-entrepreneur after she took down her Be an Icon promotions from the social media platform amid concerns over its anti-Semitic content.

Elon Musk wrote on X, which he bought when it was branded Twitter in October 2022 for US$44 billion: “The ad campaign wasn’t super convincing tbh. I don’t think Paris cooks a lot.”

In October, X’s chief executive Linda Yaccarino announced a partnership between the platform and Hilton’s 11:11 Media firm.

But the heiress ended it after Musk seemingly endorsed an anti-Semitic conspiracy theory last month.

Elon Musk recently apologised for his post. Photo / AP

Other companies including Disney, Paramount, NBCUniversal, Comcast, Lionsgate and IBM also pulled ads due to his online activity.

Musk recently apologised for his post but also abused advertisers for leaving the platform.

He said in November at the New York Times DealBook Summit in New York: “I don’t want them to advertise. If someone is going to blackmail me with advertising or money (go away.)

“Is that clear? Hey (Disney chief executive ) Bob (Iger), if you’re in the audience, that’s how I feel.”

Hilton has continued to promote her kitchenware line, which includes pink utensils, pans and teapots emblazoned with her “That’s Hot” catchphrase, on X’s rival sites Instagram and TikTok.

The heiress, who hosts her culinary series Cooking with Paris on Netflix has yet to publicly respond to Elon’s remarks, including his assertion that she is incapable in the kitchen.

Hilton said about her kitchenware venture in an interview with Eater in November: “Looking at all the kitchenware available online and in stores, I just noticed it was so boring and not fun. I didn’t really see any pink. I just saw rusty, like, silver and boring colours.

“It seemed like there was something missing. I wanted to elevate people’s kitchens and make it more fun for them to cook.

“I want everyone to feel like an icon, even in the kitchen. Everyone should feel iconic no matter where they are.”