KEY POINTS:
P. Diddy is planning to launch a chauffeur service for drunk celebrities.
The music mogul wants to stop stars from drink-driving after attending celebrity bashes.
A representative for the rapper said: "After partnering with Ciroc vodka, he wants to make sure everyone's partying responsibly."
When asked what he hoped to achieve by introducing the service, P. Diddy said: "Making sure nobody gets arrested!"
In recent times a slew of stars have been convicted of driving under the influence (DUI), including Lindsay Lohan, Paris Hilton, Kiefer Sutherland, Nicole Richie and Michelle Rodriguez.
P. Diddy recently revealed he wanted to take a break from the music industry to focus on making it as an actor.
He said: "I really want to do leading man kind of stuff - you know. Like jumping off of buildings and the like."
- BANG! SHOWBIZ