It seems the reverse brain drain has made it to television production - a major Australian television network has commissioned a primetime family drama set in smalltown New Zealand.
Seven Network yesterday announced among its 2015 season 800 Words which stars NZ-bred actor Erik Thomson as the father of two teenagers who moves his family from Sydney across the Tasman to a picturesque Kiwi town after the death of his wife.
Thomson's character writes a newspaper column - hence the show title - for a living.
It's partly created by James Griffin, a regular contributor of 800 words in his regular column for the Weekend Herald's canvas magazine.
Despite the apparent scenic qualities of the fictional town in the show, the hamlet will be named "Weld".