A University of Otago paper says fast-paced, fantastical media such as Spongebob Squarepants is not harmful for children.
The impact of the pace of media (such as cuts and scene changes) on children's executive function - self-regulation, working memory and problem solving - has been a subject of study since the 1970s.
In a paper published in the medical journal Pediatrics, senior lecturer at Otago's Department of Psychology Dr Damian Scarf reviewed previous studies and found they failed to find evidence of harmful ramifications on children's executive function.
Scarf says parents should not worry about the form of media their children consume.
"Parents need not be concerned about letting their child watch SpongeBob or any other children's programmes that appear to be fast-paced," says Scarf. "These programmes may not have any educational content but they also do no harm.