Australian drama Lion scored an impressive six nods when the 2017 Academy Award nominations were announced overnight - but those in charge of the film's social media channels made a rather spectacular error in the rush to hype up their success.
Capitalising on their new-found Oscar approval, the official Facebook and Twitter accounts for the film were quick to herald the news of the nominations, including a best supporting actress nod for Nicole Kidman.
There was just one problem with the brand spanking new promotional pic the film's social media team uploaded to social media:
Spot it? 'BEST SUPPORTING ACTRESS: NAOMI WATTS.'