It was his son, the director Roman Coppola, who produced On the Road with Brazilian director Salles becoming involved after making another road movie: 2004's The Motorcycle Diaries, which chronicled a South American trip by a young Che Guevara. The On the Road screenplay is also by the writer of The Motorcycle Diaries, Jose Rivera.
Both films, Salles says are about "a social and political awakening".
"It's about the search of that last frontier that they will never find," Salles says. "It's about also discovering that this is the end of the road and the end of the American dream."
Much of the problem in adapting On the Road is its meandering narrative in which Paradise (played by Sam Riley) and Moriarty (Garrett Hedlund) make a series of cross-country road trips in post-World War II America, where their intellectual, passionate bohemian ways (and copious amounts of cigarettes, booze and marijuana) sometimes clash with a more conservative society. There are many girls along the way, who are played by Kristen Stewart, Kirsten Dunst, and Alice Braga, while Mad Men star Elisabeth Moss, Amy Adams and Tom Sturridge play characters inspired by real-life Beat generation figures.
On the Road gets the group's passionate, carnal camaraderie, but it struggles more (as was perhaps inevitable) to capture the white hot pulse of Kerouac's book, which was famously written in three weeks on a long scroll (though that story underestimates Kerouac's earlier notebook writing).
Kerouac writes: "The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones that never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles."
"Those characters in the book had the courage to experience everything in the flesh," says Salles. But to make the early days of the Beat Generation (Tom Sturridge plays the Allen Ginsberg character) alive again, Salles went to great lengths for realism. He spent five years making an unreleased documentary on the book and says the process of making the film covered nearly 100,000km.
Descendants of the book's real-life inspirations were also consulted and Salles held a four-week "boot camp" for the cast before starting shooting in Montreal to soak up Beat history. Stewart, who plays Moriarty's girlfriend Marylou, says she poured over audio tapes of Luanne Henderson, her character's inspiration, and met with Henderson's daughter.
"I genuinely felt like I could look up in a moment where I wasn't getting somewhere or a moment where I was feeling like I was reaching too hard or too desperately," says Stewart. "I felt her. And I would have never had that without her daughter or those tapes."
Whether On the Road, the film, will seem as relevant to audiences now remains to be seen. Mortensen suggested the story bears particular contemporary resonance in a time of youthful protests over the economic collapse and in the Arab Spring. As he says, "I think it was worth the wait.'
What: On The Road starring Kristen Stewart, Garrett Hedlund, Sam Riley, Viggo Mortensen. Directed by Walter Salles.
When: Thurs July 26, 9pm; Monday July 30, 3.15pm; Bridgeway Wed Aug 1, 6pm
- TimeOut / AP