October is about to have a huge week. Not only is the rising Kiwi singer, songwriter and producer releasing her new single today, but she'll also be walking the runway at New Zealand Fashion Week, with a major role in Zambesi's upcoming campaign.
October's big week comes after roughly eight months spent rigorously writing and recording new music. The first fruit of her labour is her new single Pure, a tornado of crackling guitars and propulsive drum beats that finds October - real name Emma Logan - shouting to the heavens: "I don't want to be pure". The song carries a punkier, more tangible sound than the opaque electronic atmospheres of her debut EP Switchblade - a shift Logan says was inspired by a desire to have her music fully realised on stage.
"During the time I was performing the Switchblade EP live, I realised how lacklustre and downbeat the songs were - they were really difficult to perform because of the mood and the tempo," she says.
"It always seemed so backwards and contrived to me to try and turn heavily electronically produced songs into this live setting, where most of the time they were just on backing tracks or triggers. I was thinking about how much of the song I could actually reproduce live, which is why I used a lot of crunchy live guitars and all those live drum sounds."