A pop star, an Oscar nominee and two Rugby World Cup champions are among those named as the country's top influencers of 2015.
Spy.co.nz has revealed the year's biggest influencers, with Sonny Bill Williams taking top honours, ahead of his former captain Richie McCaw.
The former Bulldogs player delivered a masterclass in how to win friends and influence people this year, dominating headlines for all the right reasons.
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Former Masterchef contestant Nadia Lim continued her success story this year, growing her business My Food Bag and a family at the same time, announcing she's expecting her first child.