A top dentist feels sick to his stomach after seeing this year's Coca-Cola Christmas ad, directed by Oscar-winning New Zealander Taika Waititi.
The ad, released last month, tells the heartwarming tale of a father who goes to incredible lengths to personally deliver his daughter's letter to Santa.
The action-packed commercial was directed by Waititi - and has now been slammed by Rob Beaglehole, the spokesman for the NZ Dental Association, who criticised the director's involvement with Coca-Cola.
"I felt sick to my stomach," Beaglehole told Newshub about seeing the ad.
"It's a very powerful ad and very clever, and I felt like writing a letter to Taika saying how disappointed I was - particularly from the Māori health equity perspective," he added.