New Zealand on Air is set to change the way it funds local content following a new survey into the way Kiwis consume media.
The announcement comes just days after the funding body was criticised for awarding almost $7 million for a second series of TV2 show Filthy Rich.
The survey, commissioned by NZoA, found that more Kiwis under the age of 40 watch video online and stream their music rather than listen to live radio.
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However, traditional media continues to dominate our time, with Kiwis spending an average of 2.5 hours a day watching traditional, linear television and 1.5 hours listening to broadcast radio.