New Zealand is the third most popular destination for film buffs wanting to follow in their favourite character's footsteps.
A USA Today reader's poll voted New Zealand third in a list of the 10 best cinematic destinations around the world.
Scotland took first place and Petra, Jordan was voted second.
"Iconic TV shows and movies have launched a new era of tourism," said USA Today, and fans are now offered real life experiences based in the locations of their favourite stories.
For New Zealand, the obvious appeal for many cinematic tourists was Lord of the Rings.