There's a new kid on the cinema block - and it's about to shake things up with $10 standard ticket pricing.
Auckland's first Reading Cinema will be based in the new LynnMall Brickworks dining and entertainment precinct and is set to open its doors on November 26.
"We are committed to delivering the highest level of service and value to our customers, and are proud to extend our offerings as part of the upgrades and renovations to the historic LynnMall centre," managing director of Reading Entertainment Wayne Smith said in a statement today.
Reading promises a range of blockbuster and arthouse fare - filling a gap in the New Lynn area, which has been void for the past 14 years. It also brings competitive prices to an Auckland market previously dominated by Event and Hoyts Cinemas.