They camped out overnight, arrived in trains caught at dawn and devoured the first pages on the sidewalk - but the new Fifty Shades of Grey novel has been panned by critics.
Crazed fans mobbed a New York bookstore to snap up the latest novel, which was released today
High school girls, mothers with toddlers and buxom housewives queued down Fifth Avenue and round the block to get their hands on Grey and have it signed by unassuming British author, EL James.
The frenzy came despite early reviews panning the book: "As arousing as the diary of a sex offender" wrote The Telegraph. "I'm a creep," headlined The Economist.
It is the fourth novel in the astonishing phenomenon that is Fifty Shades - a trilogy of erotic novels selling more than 125 million copies, adapted into a US$569 million grossing Hollywood movie and credited with creating a new genre of adult literature.