Forget about the football - new trailers for three hotly anticipated 2012 movies were unveiled during the Super Bowl.
These included minute-long spots for collaborative superhero film The Avengers, apocalyptic alien invasion movie Battleship, and animated children's favourite The Lorax.
The Avengers includes everyone from Black Widow to Thor and Captain America, and the new trailer includes a couple of great one-liners from Robert Downey Jr's Iron Man.
But fans will be most excited about the new footage of The Hulk as he leaps buildings, smashes planes and generally causes mayhem.
The Avengers is due out in New Zealand on April 25.