In the middle of the Tirau plains, way off the main road, there's a hand-painted pink sign pointing the way to Neilstock.
The drive down from Auckland has been tense, hold-ups on the Southern involving an overturned truck meant an extra hour tacked on the journey. Everything was supposed to start at midday, but now it's close to 3pm and fearing a good part of the day's fun is over, finally arriving is a sweet relief.
But for a music festival that was supposed to be in full swing, it's really quiet. There are people straggling around tents and cars, drinking beer and hanging out. But there's no music. At least, nothing that sounds like the lineup of rock bands promised.
Ambling up the hill towards the 'stages' - a couple of shipping containers and two truck trailer bases side-by-side, it's clear everything's still being set up. It's now close to 4pm.
The 'guy' who does the check thing with the mics is still saying 'one, two,' to the other guy manning the desk. Neil of Neilstock is easily found - a troop of small dogs are running around his feet.