The Hollywood Reporter's suggestion that Tickled is the new Catfish does the former no favours at all.
Unlike the cynical 2010 film, whose manipulations are no less loathsome if it was all a hoax, Tickled takes a far odder true story and plays it dead straight.
That's a credit to the instigator, David Farrier, who specialised in outre, stranger-than-fiction yarns when he was at TV3. Following the flimsiest of leads, he climbed into a story you would never buy if it was fiction, and emerged at Sundance to land a US theatrical and cable deal.
The initial hook, in a pop-up ad for "competitive endurance tickling", led to a website (still in operation at janeobrienmedia.com) that sought participants in a "high-paying reality video" project.