When I heard about The Angry Birds Movie I thought it might signify the "peak" of something. Peak badness. Peak commercialism. Peak synergy or vertical integration or some other business concept I don't completely understand. Based entirely on the most downloaded game in mobile history, The Angry Birds Movie manages to scrape a surprisingly entertaining story out of an incredibly basic premise: the birds, they're angry. Not Hitchcock angry but definitely Zazu from The Lion King angry. More frustrated, miffed.
I don't know why I was so outraged by the concept - it's not as if making a film based on a gaming product is anything new. I still remember the 1985 film Clue, a camp murder-mystery caper based on the happenings in Cluedo, making an appearance at sleepovers. Silent Hill is another classic, a terrible but terrifying horror film based on the survival PlayStation game.
Chuck Angelina's triumphant Tomb Raider in with The Lego Movie and call it a damn genre. (Sidenote: I still don't know where Jumanji sits in this canon, but I'm sure as heck too scared to roll the dice if I ever find that game in a weathered old treasure chest.)
So does the animated Angry Birds Movie catapult itself to glory, toppling over the other ugly pigs of the game-as-film genre (Pixels)? On paper, it's pretty much the dream premise for a kids' film. If you haven't played the highly-addictive mobile game, the task is simple: using a catapult, you hurtle the birds at evil green pigs who are stealing eggs.