Cinematic examinations of television and celebrity make a long list: Ashby's Being There; Scorsese's King of Comedy; Fellini's Ginger and Fred; Gus Van Sant's To Die For; and Peter Weir's The Truman Show all addressed the subject.
This film, by the writer-director of the spellbinding Neapolitan Mafia drama Gomorrah doesn't earn star billing in any such list but it's a stylish and evocative piece of work.
It's set in Naples where Luciano (Arena) is a handsome fishmonger whose sales shtick uses the back of his truck as his stage.
When Luciano's family urges him to audition for the reality show Grande Fratello (Big Brother), he's not madly keen.
But when he gets a call-back, the prospect of the fame conferred by participation in the show begins to entrance - and before too long to obsess and then consume - him.
