Like the Gil in The Purple Rose of Cairo, Gil Pender has an unexplained facility for moving easily between reality and fantasy - the car whisks him to a party hosted by Scott and Zelda Fitzgerald where he meets a star-studded line-up including Cole Porter, Gertrude Stein (who appraises his manuscript) and Ernest Hemingway.
There are enough in-jokes to keep literati amused but the characters are paper-thin stereotypes and the whimsy gets crushed under the weight of the concept. Allen's saying something about nostalgia being a wasted emotion - in case we don't get the point, he has Gil meet a woman in the 20s who longs for Belle Epoque Paris, where Toulouse-Lautrec will tell her it's been all downhill since the Renaissance.
If nothing else, it makes the film's ending a jarring cop-out, but it underlines the inescapable fact that it's a one-trick pony of a movie, in which the gallery of excellent impersonations soon begins to look like a kind of thespian name-dropping.
It's a short-film idea, really, stretched too thin and never more than mildly amusing.
Stars: 3/5
Cast: Owen Wilson, Rachel McAdams, Michael Sheen, Kathy Bates, Adrien Brody, Carla Bruni, Marion Cotillard
Director: Woody Allen
Running time: 94 mins
Rating: PG (sexual references)
Verdict: Whimsy overload.
-TimeOut