Although it's largely a small-budget DIY local feature, The Catch isn't without ambition.
It wants to be a caper comedy-drama about angling contest fraud. As well, it wants to have a say about over-fishing in the vast waters of the Kaipara Harbour where it was shot.
Unfortunately, the result does neither that well. True, it looks professional and has some likable, recognisable characters.
But its admirable good intentions, coastal charms and affection for its subject can't compensate for an unevenness of tone and pace, and an occasional amateurishness to its dramatic scenes.
Director and co-writer Simon Mark-Brown is an advertising industry veteran whose production company shot the self-produced feature in the Paparoa and Pahi communities.
He's also given The Catch some eco-messaging, via some powerpoint-like opening credits followed by characters' occasional grumblings about commercial over-fishing which create tensions but remain a side issue.
Meanwhile, its main plot about a fishing competition scam, reportedly "based on a true story" about a contestant who entered a whopper he'd caught earlier, doesn't quite come off, despite a lengthy build-up.