In 2006, a Nissan marketing executive had the truly insane idea to create a competition and an “academy” to turn gamers into race car drivers. Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts – the popular PlayStation racing simulator that first came on the market
Movie Review: ‘Gran Turismo’ movie drifts into cliches and video game aesthetics
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This image released by Sony Pictures shows Archie Madekwe (left) and David Harbour in a scene from 'Gran Turismo'. Photo / AP
The first hour leans heavily into mythologising the brand as it sets everything up, and it is dreadful. It’s almost in spite of everything that the second half, which focuses on the actual racing, is more successful. How could it not be? It’s a very pleasing underdog-makes-good journey, with a very pleasant and empathetic lead actor in Archie Madekwe. His parents, played by Djimon Hounsou and former Spice Girl Geri Halliwell-Horner, are also appealing, if underused and trotted out only for maximum emotional impact. We could have used a little more of the Mardenborough clan and a little less of Jann’s love interest Audrey (Maeve Courtier-Lilley), who is introduced to another peripheral female character in a five-second scene that is so out of nowhere and random that I wondered if it was only there so that the very male film could technically pass the Bechdel test.

Poor Orlando Bloom gets a little lost in everything as the high-anxiety Nissan marketing executive Danny Moore, who is frustratingly underdrawn and who the movie goes through great pains to avoid making the enemy. That goes to the cocky, model-esque young driver who is there to represent the big money side of European racing in his gold car branded by Moet & Chandon. Instead, Bloom is kind of just a tour guide to the high life, uttering lines like “Ever been on a private jet before?” to the kid from Cardiff. But most egregious is the depiction of the Japanese Nissan executives, who are essentially nameless, characterless background actors in suits called on to either nod or look vaguely confused as Danny tries to reassure them these amateur drivers won’t die.
The movie on the page wants to romanticise the simple pleasures of race car driving outside of the glitz and glamour of the high-rolling industry, and has been directed by someone who doesn’t actually believe the driving is enough and thinks it does need all the trimmings of a Fast and Furious spinoff to make it exciting to an audience. It’s the MTV cut of Winona Ryder’s documentary from Reality Bites, the one the slick marketing guy would make. And I think therein lies the essential incongruity of what amounts to a moderately entertaining, very long Super Bowl spot-quality commercial for PlayStation and Nissan.
Gran Turismo, a Sony Pictures release, opens nationwide on August 10. The film is rated M for offensive language. Running time: 135 minutes. Two stars out of four.
New Zealand’s definition of M: suitable for mature audiences 16 years of age and over