Let the Pixar fanboys argue among themselves about whether this is a further misstep after Cars 2.
Yes, it's a princess movie. It's also the company's first female lead in 13 films.
And it comes with a few Disney-esque touches like one terrifically saccharin song early on.
While it might start out feeling a mite conventional, Brave winds up somewhere exciting, funny and hilariously Scottish, though highland landscapes and some of its otherworldly touches seem to bear the influence of Japanese animator Hayao Miyazaki.
Combined with the detailed computer animation - Merida's red tresses are a thing of wonder - this is visually impressive throughout.