When asked to choose between Honey G or a Honey Badger, young people plump for the latter, according to the BBC.
The broadcaster has confirmed more young people watch David Attenborough's Planet Earth than singing show The X Factor.
The BBC said the first three episodes of Planet Earth II have garnered more viewers in the 16 to 34 bracket than the reality television singing show.
It appears young people are now more interested in beautiful, high-definition shots of nature than a glitzy reality television show.
David Attenborough previously hinted this was the case when he wrote for the Radio Times.