Whatever Kim Kardashian does, people are watching. But the number of eyes on her big return to social media recently were truly staggering - even for her.
Last week, the reality TV star launched a well-orchestrated four-pronged comeback across her favourite sites - Twitter, Instagram, Snapchat and YouTube - featuring a variety of previously unseen family photos and videos.
It was the 36-year-old's first proper online activity since taking a break after being held at gunpoint in Paris - and her followers lapped it up.
According to TMZ, sources at Snapchat claim that Kardashian's most recent videos had an eye-watering 42.8 million views.