If she had been hoping that her shocking behaviour in her new video would earn her more views, Miley Cyrus' strategy has well and truly played off.
The 20-year-old singer now holds the Vevo record for the most played video in a single day after her Wrecking Ball video, released on Monday, got a staggering 12.3million views in just 24 hours.
Cyrus overtook One Direction, who previously held the record with their 10.9million views for Best Song Ever, to take the record.
It has been something of a viewing battle between Cyrus and 1D over the last few months, with the peroxide-haired singer first taking the record when her video for We Can't Stop scored 10.7million, before One Direction's Best Song Ever clip accumulated 10.9 million watches in July.
Shortly after Cyrus tweeted her excitement at breaking the record once again, the amount of people logging on to watch the video increased even more, with the figure standing at 16 millon at the last count.