The last time we saw Migos, they were dealing drugs in Atlanta, Donald Glover's excellently adventurous TV series about the rise and fall of a promising rapper.
The trio - Quavo, Offset and Takeoff - were playing themselves as a dodgy drug gang called "The Migos". It was probably designed by Glover as a subtle cameo when they filmed Atlanta. By the time it hit screens, it was an in-joke everyone was in on.
That's because Migos have become a very big deal lately. Their sluggish, repetitive rapping style has gone mainstream, their recent single Bad and Boujee is an undeniable viral sensation, and this, the follow-up to their 2015 debut Yung Rich Nation, is a Billboard No. 1 smash.
But Bad and Boujee's no fluke. On Culture, Migos prove the hype's justified with a relaxed, confident second album that shows they're leaving imitators in the dust by softening and expanding into that sound they helped pioneer.