Weber picked the wrong day to suggest grilling meatloaf.
The outdoor grill maker has apologised to customers for sending a recipe-of-the-week email earlier on the day of Meat Loaf's death featuring instructions on how to prepare "BBQ Meat Loaf".
The email coincided with news of the death of Marvin Lee Aday, best known as rock superstar Meat Loaf.
Not long after sending out its recipe, Weber Grills followed up, offering its "sincerest apologies" to recipients.