Max Key has given his first print interview in an effort to show New Zealand "the real me", including a raunchy photoshoot in which he very nearly bares all.
Key has previously only given interviews during radio appearances, but has decided now is "an appropriate time" for him to speak on what it's like growing up as John Key's son, the myths he wants to dispel, and to finally answer the question: "What do you actually do?".
The answer? He's a fourth year property and commerce student, with a love of investment banking and property funds.
Speaking to Remix's Steven Fernandez, the 21-year-old also talks about his radio spot Keyed In and his debut single Forget You, as well as revealing new music is on the way - though there are no solid plans for either an EP or album.