Marvel Studios has never won an Academy Award for best visual effects.
But that could very well change with Doctor Strange.
Marvel's newest film is its most visually stunning spectacle yet. You may quibble or carp over other aspects of the box-office hit, but the praise for Dr Strange's multiverse world is near-universal.
That's because with Doctor Strange Marvel finally finds its most exquisite melding yet of a comic book's artistic geneaology and state-of-the-art technology.
The film draws warm inspiration from the pages of Marvel legend Steve Ditko, but director Scott Derrickson and his Industrial Light & Magic effects wizards use those as a jumping-off point to melt our eyeballs in 21st-century ways as well. While Doctor Strange occasionally nods to The Matrix, the clearest precursor, of course, is Christopher Nolan's Inception.